Pantene: "Can Your Conditioner Do This?"

In an oversaturated hair care space, we brought it back to the basics and boldly put conditioner front and center: challenging five pop culture icons to answer one simple question… Can Your Conditioner Do THIS?

Photographer: Kayla Varley

Director: Keate

Agency: Grey NY | ECD: Javier Bonilla | Creative Director: Arturo Macouzet | AD: Jackie Mucilli & Sophia Moore | CW: China Macena & Claire Wyatt