Claire Wyatt

When Fiber One debuted it's new, lower-calorie brownie, instead of hiding our "Nip and Tuck" we proudly told the world: "Yeah, We Got Some Work Done.” Tapping into our target audience's obsession with reality TV and plastic surgery, we spread the news in the most pop culture way possible: by creating an original song and shooting a music video featuring five reality stars who've never been shy about the subject.

Effie Winner for Branded Content

Press: Muse by Clio, Glamour, E!, US Weekly, Elle, Jezebel, Page Six, Reddit, OK Magazine

Agency: Joan Creative | CCO: Jaime Robinson | ECD: Dan Lucey | CW: Claire Wyatt | AD: Boris Opacic