The Citi Custom Cash Card automatically adjusts to earn Rashida more cash back where she spends more. It works so well, in fact, that she’s starting to think it’s making everything else in her life happen more automatically, too…
Agency: Publicis New York | ECD: Oliver Handlos | Group Creative Directors: Aaron Blazey, Rit Bottorf | ACD (Art): Sophia Moore | ACD (Copy): Claire Wyatt